It is Always Too Late
I shall not lie to you when divulging the origins my discovery of the designer brand “Too Late“: I discovered the company in an old MissHannahMinx video. As think about it more and more the less I am ashamed: the videos are made for watching and watched it I did.
Too Late was not create by a designer wishing to make their name in the fashion world, but by an entrepreneur who found a silicone watch in a New York MOMO store and decided that he could make something of that simple yet effective design. Ale Fogazzi acquired the distribution rights of that now-famous watch in 2007 and built the Too Late brand around it. Since then well over two million watches have been sold, proving that the company’s formula of ‘high-end yet affordable’ is winning over consumers world-wide.
Whilst the majority of the products from Too Late are of the time-telling variety, they have branched out with bracelets, wallets, handbags, USB flash drives, belts and even a bicycle. Even though I cannot say that the bright colours of Too Late’s signature silicone look is something that appeals to me directly, their subtler Neo and Nyx watches do tempt me greatly.
I will be watching this Italian company closely…
