Posts Tagged ‘ Shorts

Pretentious, much?

I recently went for a job interview at a very swanky fashion boutique (of which I wasn’t successful) and one of the labels that they featured was ELLERY. Now I am not here to burn my bridges, not in the slightest, but in my research on ELLERY has filled me with nothing but disgust for the fashion industry and all the people in it.

There are three big reasons why I am opposed to ELLERY.

E L L E R Y E L L E R Y E L L E R Y

The first is obvious as soon as you have the displeasure of stumbling upon the official website: it has woeful design and art direction. If you have a look at the current collection (and previous ones for that matter) all you see is out of focus photography; use (or overuse in this case) of nudity where it really wasn’t necessary (or can really be explained); and the shots are so ‘artistic’ that you have no idea what the clothing is or even what it looks like.

The second and third reasons tie in with each other: the price and the fact that these items could quite easily be bought from Target. The items, from the tops to the dress, are so incredibly generic it really stumps me to how ELLERY has gotten away with it – I thought high-class designers were supposed to start trends, not sit comfortable in the established. Plus the prices of these item is embarrassing: a pair of leather ‘shorties’ for AUD$1205; a very basic ‘tuck dress’ for AUD$445; a tee with leather sleeve insert for AUD$305; and the list goes on.

Freya Shoulder Tuck Dress Gynecoid Summer Leather Shortie Olivia Crepe Tee with Leather Sleeve Insert

I really do pity the people who way full price for these items – what do you get in return?

Pino…