Posts Tagged ‘ Bracelet

It is Always Too Late

I shall not lie to you when divulging the origins my discovery of the designer brand “Too Late“: I discovered the company in an old MissHannahMinx video. As think about it more and more the less I am ashamed: the videos are made for watching and watched it I did.

Too Late was not create by a designer wishing to make their name in the fashion world, but by an entrepreneur who found a silicone watch in a New York MOMO store and decided that he could make something of that simple yet effective design. Ale Fogazzi acquired the distribution rights of that now-famous watch in 2007 and built the Too Late brand around it. Since then well over two million watches have been sold, proving that the company’s formula of ‘high-end yet affordable’ is winning over consumers world-wide.

Whilst the majority of the products from Too Late are of the time-telling variety, they have branched out with bracelets, wallets, handbags, USB flash drives, belts and even a bicycle. Even though I cannot say that the bright colours of Too Late’s signature silicone look is something that appeals to me directly, their subtler Neo and Nyx watches do tempt me greatly.

The Original Watch - Too Late
TOO LATE USB MEMORY - Too Late

3D HANDBAG - Too Late
Original Analogue - Too Late Nyx - Too Late
Neo - Too LateWallet - Too Late
Fixed - Too Late


I will be watching this Italian company closely…